Google Business Profiles for the Solopreneur
Google Business Profiles are a free and easy way to ensure your business is verified on Google and it helps in building trust with your customers. However, for solopreneurs who work from home, there are privacy and safety concerns. I’ve worked with a variety of clients who didn’t want to publicize their home address; who […]
How to Create a Strategic Plan for Your Small Business: An Easy 4-Step Process
As we close out a very interesting year, now is the perfect time for a deep dive into the Strengths, Weaknesses, Opportunities, and Threats your small business will face in 2025. Using the 4-Step SWOT Analysis makes strategic planning easy, even if you’ve never done it before. I often conduct a SWOT with my clients […]
Small Business Saturday 2025
In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 29th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 15th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US […]
Marketing Binder: What is it and Why do you Need One?
Here’s a best-practices marketing process to consider for your business. It’s not a campaign, will require an investment of $10.00 or less, and will serve you well for years to come. What is it? A Marketing Binder For the price of a three-ring binder, a package of plastic sheet covers, some tabs, and the investment […]
Client Red Flags: How to Spot Them, and What to do About Them
A new client relationship is often akin to a new romantic relationship. First, there’s the heady buzz and the rose-colored glasses. Sometimes, we’re lucky and that feeling stays with us throughout the course of the relationship. And, sometimes not. Then, if a client relationship turns sour, it can be just like a divorce. There’s the […]
Top 13 Digital Marketing Mistakes New(ish) Solopreneurs Make and How YOU Can Avoid Them
I’ve done many digital marketing assessments for clients and I see these consistent issues, which on their own, might not seem urgent, however, doing these things will save you lots of stressful situations down the road. For example: A client who went on vacation while we were redoing her website. The project was delayed because […]
Are your surveys really helping your ecommerce business?
Last week I received these two surveys. You can see that both were sent with the 5-star review pre-checked. Unfortunately, both companies completely missed the mark. Here’s why. Both were sent to me after I returned their product, unsubscribed from their emails, and had already received a refund. This begs so many questions about their […]
Direct Mail Marketing is Here to Stay
Direct mail marketing has seen a resurgence recently as businesses and nonprofits look for effective ways to reach their target audience in a more personalized and tangible manner. With the saturation of digital channels, direct mail offers a unique opportunity to stand out and capture the attention of customers. Direct mail marketing gives local small […]
7 Ways Google Reviews Can Benefit Your Small Business
In my quest to support small businesses, I like to spread the word about the great experiences I have had along the way. Whether it’s a restaurant or a veterinarian, or maybe even a shoe repair shop, they can all benefit from Google reviews. I recently discussed this with a group of small business owners […]
Six Creative Giving Tuesday Asks in Tough Times
On November 28th we’ll celebrate this years’ Giving Tuesday. Since 2012, this has become a day to encourage radical generosity and bring people together from all around the world through advocacy and generosity in support of their communities. I’ve written about this from the donor perspective, and here is some advice for nonprofit organizations to […]