The Marketing Magic of One Simple Word
The Marketing Magic of One Simple Word What’s that word? Stay with me and keep reading. For now…please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much […]
Tips to Successfully Onboard New B2B Clients
Any great relationship begins with a solid foundation. In 2007 when I started my first agency, it took me a while to get an onboarding system down pat that was both easy to manage and effective for both me and my clients. 16 years later and I’m using the same system for Marketing On a […]
11 Ways to Make the Most of Your Impact Report
Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve […]
Make Marketing Fun Again and Stay on Track With Checklists
I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist, […]
14 Things Every New B Corp Should Do Upon Certification
Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays […]
Stop Giving it All Away
The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers, […]
5 Lesser-Known Online Booksellers
A full-blown book addict, I have never walked by a bookstore or book sale and not stopped in. And I have never left one empty-handed. Ever. The Japanese language has a beautiful word for this: tsundoku. Roughly, this translates to buying more books than you can read. One of the reasons I decided on a […]
10 Tips to Manifest Your Marketing Mindset
Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency […]
How to Support Your Cause-Related Marketing Partners and Campaigns
As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting […]
An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits
“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider […]