Feeling stuck? These 4 books will help ignite your creativity.

Learn creativity? Impossible, most would say. But I’ve found that it is possible and, with just a little effort and time, will yield big personal and professional rewards. Two ways you can do this are first, by letting go of the notion that you aren’t creative because it’s a skill that can be learned, and […]

Women Philanthropists Who are Changing the World

I challenge the stereotypical image of philanthropists, venture capitalists, angel investors, and others as being solely male. There are uber-successful women using their money and influence to change the world. 64% of donations are made by women, Huffington Post NPR dubbed 2020 the Year of the Woman Donor for backing political candidates Funding focused on […]

Love thy Customer

Love thy Customer Great retention strategies are the key to a profitable business. Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies. It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing […]

Don’t sell me; let me buy

I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me. Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles […]

Benefits of Working With a Marketing Consultant

Benefits of Working With a Marketing Consultant Most of my entrepreneurial clients come straight out of corporate jobs where they relied on marketing departments to bring business in. They never had to think about this critical role before and therefore, took it for granted. Once on their own, they thought ‘Hey, I can do this‘ […]

This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity

This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity Today we celebrate Giving Tuesday. You’ve probably seen hundreds of social media posts about it in the last few days – most of them asking for donations, but do you know what it is? Created in 2012, Giving Tuesday is a day that […]

7 Tips To Integrate Worker Impact Into Your B Corp Marketing

The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs. To attract top-quality candidates to your Certified B Corporation™, communicate your values to potential employees. For mission-driven impact firms, employees are […]

Small Business Saturday 2021

Small Business Saturday 2021 Your guide to making the most of this day during an especially difficult year for small businesses In just a few weeks, the successful #SmallBusinessSaturday event will take place on November 27th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday […]

B Corps are Changing the World

B Corps are Changing the World B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society’s greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all […]