Why Nonprofits Must Develop a Marketing Mindset to Survive

Why Nonprofits Must Develop a Marketing Mindset to Survive For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put […]

7 Marketing Tips for Nonprofits

7 Marketing Tips for Nonprofits As the Marketing Director for an arts nonprofit, I see first-hand the challenges that nonprofits face. Combine tight budgets with skills gaps and time constraints, and the marketing function often falls into the ‘too hard’ category. Nonprofits always mean well. I wrote about this in a previous article, but they’re […]

How to Use Speaking Opportunities to Amplify Your Mission

How to Use Speaking Opportunities to Amplify Your Mission Jerry Seinfeld’s joke said it best “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the […]

How to Make a Splash

How to Make a Splash Here are 11 Ways to Get Noticed When You Launch a New Venture or Product The pandemic has not stopped the entrepreneurial spirit. As people get laid off, some are using the opportunity to make their own business dreams come true. Recently I’ve met several small business owners who opened […]

Increase Conversions and Earn Trust With These Easy Website Hacks

Increase Conversions and Earn Trust With These Easy Website Hacks It’s been said that within the first two seconds of a person meeting you, their initial impression is whether they trust you or not. The same goes for your website visitors. A recent survey done by Crazyegg.com found that 15 seconds is all the time […]