Why I Rebranded My Business Under My Own Name
After a lot of reflection, meditation, and strategic planning, I made a big decision: I rebranded my business under my own name. This decision has been quietly brewing for a long time. After months of reflection along with some deep internal work, it became clear that it was time for my business to carry my […]
Making the Most of Small Business Saturday 2025
In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 29th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 15th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US […]
Summer Marketing Tips
Every Summer it seems as if business takes a hiatus. Associations don’t have their usual monthly meetings, business newsletters are noticeably shorter, and everyone is otherwise occupied. With little exception, the fall and winter are high revenue-producing months for most businesses. In order to make the most of this time you should create a solid […]
Solopreneur’s Midyear Check-in: How to refocus to finish the year strong
Earlier this month I received an invitation from Insight Timer (my favorite app) to participate in their mid-year reset challenge. I eagerly took them up on it because life gets crazy and we can get caught up in the little things. Somedays we’re just trying to survive. Theirs is a 30-day calendar with new meditations […]
How Solopreneurs Can Use Social Media Hashtag Holidays to Boost Their Marketing
From #NationalCoffeeDay to #SmallBusinessSaturday, these trending topics can help you connect with your audience in creative and relevant ways — and they’re perfect for solopreneurs on tight budgets. What Are Hashtag Holidays? Hashtag holidays are unofficial celebrations that trend on social media, often tied to a specific theme or interest. Some are niche and humorous […]
Celebrate Small Business Week: The Heartbeat of Our Communities
Every year since 1963, Small Business Week offers us a chance to spotlight the backbone of our economy — small businesses. From neighborhood coffee shops and family-run restaurants to local service providers and creative startups, small businesses not only drive innovation and job creation, they also weave together the very fabric of our communities. This […]
Spring Cleaning Isn’t Just for Closets
Spring cleaning isn’t just for closets, your small business marketing can benefit greatly too. It’s a way to refresh and revitalize your marketing. Just as gardeners plant the seeds for a fruitful season ahead, so should you. Here’s a list of ways to do just that: 1. Audit your current marketing channels – Evaluate each […]
Supporting Causes Through Monthly Giving: A Smart Strategy for Businesses
Long before Marketing On a Mission became a certified social enterprise through Benefit Corporations for Good in 2023, I donated each month to causes I believe in. I’ve done this for many years personally, and since 2022, as part of my business model. Here’s the thing: whether or not your business is a social enterprise, […]
10 Things to do in January to Ensure a Successful Year
January is the ideal month to take the time to show your business some love in the new year. Think of it as a clean slate to begin anew and just like personal resolutions, maybe your business needs one too? If you haven’t already done this exercise, have a look at this post I wrote […]
Google Business Profiles for the Solopreneur
Google Business Profiles are a free and easy way to ensure your business is verified on Google and it helps in building trust with your customers. However, for solopreneurs who work from home, there are privacy and safety concerns. I’ve worked with a variety of clients who didn’t want to publicize their home address; who […]