How Successful Artists and Creators Market Their Work – Carolyn Zacharias McAdams
The fifth in my series dedicated to artists and creator marketing, I met Carolyn under very unfortunate life-altering circumstances 10 years ago. I say ‘met’ though we haven’t had the opportunity to do that in person – yet. We’ve been digital friends since then and are bonded for life. Though I lived in Dallas, TX […]
How Successful Artists and Creators Market Their Work – Raheem Nelson
How Successful Artists and Creators Market Their Work – Raheem Nelson This is the fourth in my new series dedicated to artists and creator marketing. I met Raheem a few years ago when I lived in Connecticut and was the Marketing Director and board member of Arts Alliance of Stratford. He was one of the […]
How Successful Artists and Creators Market Their Work – Melissa Benson
How Successful Artists and Creators Market Their Work – Melissa Benson This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing […]
3 Simple Steps to Strengthen Your Event Communications and Increase Registrations
Like many of you, since the pandemic began I frequently attend online events, workshops, and webinars. In addition, I also have responsibility for the development and execution of events (which includes marketing and promoting these) as part of my consulting work for two different mission-driven organizations. While it’s taken for granted that these events include […]
How Successful Artists and Creators Market Their Work – Marcia Lorente
How Successful Artists and Creators Market Their Work – Marcia Lorente Here is the second article in my new series dedicated to artist and creator marketing. Marcia is an artist and the founder of an art gallery in Manhattan’s Lower East Side. She’s also an early adopter of NFTs (I learned a lot from her […]
How Successful Artists and Creators Market Their Work – Anna Mayta
How Successful Artists and Creators Market Their Work – Anna Mayta This is the first in a series of interviews with successful artists. Creative people are my jam. I have been working with and, even better, friends with myriad artists and creative people for as long as I can remember. I’m drawn to the arts […]
The Marketing Magic of One Simple Word
The Marketing Magic of One Simple Word What’s that word? Stay with me and keep reading. For now…please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much […]
Tips to Successfully Onboard New B2B Clients
Any great relationship begins with a solid foundation. In 2007 when I started my first agency, it took me a while to get an onboarding system down pat that was both easy to manage and effective for both me and my clients. 16 years later and I’m using the same system for Marketing On a […]
11 Ways to Make the Most of Your Impact Report
Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve […]
Make Marketing Fun Again and Stay on Track With Checklists
I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist, […]