14 Things Every New B Corp Should Do Upon Certification
Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays […]
Stop Giving it All Away
The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers, […]
5 Lesser-Known Online Booksellers
A full-blown book addict, I have never walked by a bookstore or book sale and not stopped in. And I have never left one empty-handed. Ever. The Japanese language has a beautiful word for this: tsundoku. Roughly, this translates to buying more books than you can read. One of the reasons I decided on a […]
10 Tips to Manifest Your Marketing Mindset
Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency […]
How to Support Your Cause-Related Marketing Partners and Campaigns
As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting […]
An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits
“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider […]
Feeling stuck? These 4 books will help ignite your creativity.
Learn creativity? Impossible, most would say. But I’ve found that it is possible and, with just a little effort and time, will yield big personal and professional rewards. Two ways you can do this are first, by letting go of the notion that you aren’t creative because it’s a skill that can be learned, and […]
Women Philanthropists Who are Changing the World
I challenge the stereotypical image of philanthropists, venture capitalists, angel investors, and others as being solely male. There are uber-successful women using their money and influence to change the world. 64% of donations are made by women, Huffington Post NPR dubbed 2020 the Year of the Woman Donor for backing political candidates Funding focused on […]
Love thy Customer
Love thy Customer Great retention strategies are the key to a profitable business. Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies. It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing […]
Don’t sell me; let me buy
I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me. Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles […]