Benefits of Working With a Marketing Consultant
Benefits of Working With a Marketing Consultant Most of my entrepreneurial clients come straight out of corporate jobs where they relied on marketing departments to bring business in. They never had to think about this critical role before and therefore, took it for granted. Once on their own, they thought ‘Hey, I can do this‘ […]
This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity
This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity Today we celebrate Giving Tuesday. You’ve probably seen hundreds of social media posts about it in the last few days – most of them asking for donations, but do you know what it is? Created in 2012, Giving Tuesday is a day that […]
7 Tips To Integrate Worker Impact Into Your B Corp Marketing
The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs. To attract top-quality candidates to your Certified B Corporation™, communicate your values to potential employees. For mission-driven impact firms, employees are […]
Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades
Some 20+ years ago I was leading a project that was close to my heart. Most people wouldn’t get too excited about an employee credit card at a bank, but for me, it was the first new product idea I’d conceived, pitched to senior management, got a buy-in along with a good-sized budget, and then […]
Small Business Saturday 2021
Small Business Saturday 2021 Your guide to making the most of this day during an especially difficult year for small businesses In just a few weeks, the successful #SmallBusinessSaturday event will take place on November 27th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday […]
B Corps are Changing the World
B Corps are Changing the World B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society’s greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all […]
Why Nonprofits Must Develop a Marketing Mindset to Survive
Why Nonprofits Must Develop a Marketing Mindset to Survive For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put […]
7 Marketing Tips for Nonprofits
7 Marketing Tips for Nonprofits As the Marketing Director for an arts nonprofit, I see first-hand the challenges that nonprofits face. Combine tight budgets with skills gaps and time constraints, and the marketing function often falls into the ‘too hard’ category. Nonprofits always mean well. I wrote about this in a previous article, but they’re […]
How to Use Speaking Opportunities to Amplify Your Mission
How to Use Speaking Opportunities to Amplify Your Mission Jerry Seinfeld’s joke said it best “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the […]
How to Make a Splash
How to Make a Splash Here are 11 Ways to Get Noticed When You Launch a New Venture or Product The pandemic has not stopped the entrepreneurial spirit. As people get laid off, some are using the opportunity to make their own business dreams come true. Recently I’ve met several small business owners who opened […]