Spring cleaning isn’t just for closets, your small business marketing can benefit greatly too. It’s a way to refresh and revitalize your marketing. Just as gardeners plant the seeds for a fruitful season ahead, so should you.
Here’s a list of ways to do just that:
1. Audit your current marketing channels – Evaluate each of your marketing channels such as your website, social media, email newsletter, ads, etc. to identify what’s working and what’s not, and focus on expanding what’s working and improving or eliminating any underperforming areas that are draining your time and budget.
2. Update your website content – Refresh your website with updated copy, new images, or relevant blog posts. Take this opportunity to put on your Marketing Mindset cap and test all your forms and click all the links on your site to be sure it’s all working correctly.
3. Is your branding consistent across all platforms – Consistency is key for recognition and authenticity. Be sure your logo, brand colors, and fonts are aligned. It’s easy to get overly creative and go astray adding new colors or fonts. So take a step back with fresh eyes and look at everything: your website, social media banners, any printed media, etc.
4. Review your customer personas – Reassess your target audience and maybe even add a new one. Also use this time to update your customer personas adding any new information you have learned about their behavior and needs.
5. Optimize SEO – Clean up your website’s SEO by updating old keywords, optimizing meta descriptions, and ensuring your content is searchable. Consider adding fresh content that answers current customer questions. If you don’t already have an FAQ page, consider adding one. It’s great for SEO and often helps to close sales.
6. Evaluate your social media – If you’re on more than one platform ask yourself if they are all performing and worth your time. Scale back if needed, or consider testing new ones that might be a better fit for your audience. Then, have a look at your social media profiles and content. Refresh your content calendar, experiment with new types of posts (like video or user-generated content), to grow your followers and engagement.
7. Clean up your email list – Go through your email list and remove inactive subscribers. Segment your list for more personalized, relevant emails that increase engagement. If your email service provider allows for this and your list is large enough, try A/B testing subject lines.
8. Refresh your marketing collateral materials – Update brochures, business cards, or any printed materials with new content, contact details, CTAs, etc.
9. Revisit your marketing goals and metrics – Take a step back and reassess your marketing objectives for the season. Set new goals, align them with business objectives, and ensure you’re tracking the right metrics to measure success.
10. Update your marketing binder – It’s the perfect time to organize and update your binder with new materials, etc. Learn more about the importance of keeping a marketing binder here.
These steps can help declutter your marketing efforts and ensure you’re maximizing your budget and time. Think of it as planting seeds for a successful season ahead. By reassessing your current strategies and implementing new ideas, you can reap the benefits of a thriving business. Don’t let your marketing become stale – let us help you plant the seeds for a successful season ahead. Contact us today to see how we can help refresh your small business marketing.